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Handyman & House Care Services
TruBlue of East Lexington

TruBlue is a total house care and handyman maintenance company providing services optimized for seniors and busy families in Eastern Lexington.

Handyman Services

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Our Tru-Pro (TM) home technicians can handle all of your local handyman needs, from toilet repairs to paint touch-ups, gutter cleaning, and so much more.

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House Care Plus

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From cleaning, handyman repairs, yard maintenance, and to-do list chores like raking leaves and hanging holiday lights - we provide home maintenance services for seniors that lets them enjoy their homes longer.

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Aging in Place

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With a little preparation and support, aging in place can be a wonderful and safe experience for both seniors and their families.

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Deck Building & Repairs

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TruBlue's trusted team of professional carpenters can handle any of your deck, patio, or porch needs, whether you're building something new or repairing something already there. We offer board and railing replacement, staining, painting, power-washing and much more.

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Yard Work and Landscaping

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Whether you need help pulling those unsightly weeds and planting flowers, installing a fence, or staining your deck, TruBlue can help.

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House Cleaning

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From vacuuming and dusting, to cleaning windows and everything in between, our local house cleaning services are here to help. Single service and monthly plans that fit your busy life.

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Seasonal Work

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From mulching flower beds in Spring to raking leaves in Fall, our trained staff can help with your all season home maintenance, year round.

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Real Estate

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Increase curb appeal with property cleaning and maintenance for real estate properties. Open house cleaning, yard maintenance, apartment cleaning and repairs, and more.

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Commercial Property

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Property maintenance, cleaning, and accessibility improvements for businesses. Retail, office, assisted living centers and more.

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Kitchen & Bathroom

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Let us help with a new complete kitchen or bathroom remodel. Our kitchen and bathroom remodeling experts can give you an updated look that you have been wanting.

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Senior Home Safety Assessment

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Preparing a home for an elderly family member is a big responsibility. We take the weight off your shoulders by providing comprehensive home safety for your loved ones.

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Senior Home Safety Modifications

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TruBlue’s experienced technicians work with you to create a custom senior home modification plan that makes the home more accessible and reduces falling hazards for your loved one.

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House Care Plus for Seniors

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From cleaning, handyman repairs and yard maintenance, to seasonal chores like raking leaves and hanging holiday lights - we provide home maintenance services for seniors that lets them enjoy their homes longer.

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Get in touch with us

Meet the Owner

  • Owners of TruBlue of East Lexington, Daniel Elswick and Casey Martin stand in front of the TruBlue Logo

    Daniel Elswick & Casey Martin

    We are Casey Martin and Daniel N. Elswick, the local owners and operators of TruBlue of the Bluegrass, and we want to thank you for considering working with our team. We both share a passion for high-quality work and excellent service, which we are looking forward to bringing to you. TruBlue is a full-service house care company that offers both bundled and unbundled services in Lexington, Paris, Winchester, Mount Sterling, Carlisle, Owingsville and the surrounding areas. Clients looking for dependable, high-quality, individual services can hire TruBlue for handyman repairs, cleaning services, emergency repairs, landscaping, seasonal services and home renovations. For clients looking for total house care solutions, especially seniors and busy families who want the comfort and convenience of owning a home without worrying about the maintenance hassles, TruBlue offers a House Care Plus monthly and quarterly maintenance program. TruBlue also works with homeowners, REALTORS®, and rental property owners who need to get homes move-in ready quickly and keep them maintained as well as commercial services for business clients. We worked together in the construction industry for years before launching TruBlue. When we decided to go into business together, we knew we wanted to work with a franchise that shared our values of quality and service and that’s what led us to TruBlue Total House Care. Here’s a little more about us individually: Casey Martin: I’ve had a long career (15+ years) in the construction industry, from residential to commercial contracting, that began at a very young age with my father’s company . Seeing my dad build Bensco Builders from the ground up really inspired me to do the same , so co-owning TruBlue of the Bluegrass is a dream come true. TruBlue is unique not only because, as a franchise, we are backed by a national company with the highest standards of operations and quality of work, but also because of the wide variety of work we can do for our clients. When you work with TruBlue, we can take care of everything from spring cleaning and handyman repairs to renovations and senior home safety assessments and modifications. It’s really one-call-does-it-all service. I live in Frenchburg, KY with my wife, Brooke, and our two dogs, Milo and Millie. Daniel N. Elswick: I earned a degree in Civil Engineering from the University of Kentucky before building a career in construction and becoming a licensed professional engineer . While I had the opportunity to learn a lot of different skills in the transportation and commercial construction industry, I always knew I wanted to own my own business. I think it’s important to know that TruBlue is unique partially because our business is built on return customers and referrals, which you only get by providing great customer service and doing high-quality work. You don’t have to worry about what you’ll get when you work with TruBlue – we’ll give you accurate quotes, we’ll be on time, we’ll do what we say we’re going to do and we’ll do it right. I live in Mt. Sterling, KY with my wife, Kristi, our daughter, Analiese, and our dog, Bubbles.

What our customers say

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Examples of our work

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Bathroom Before and After.
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Bathroom Remodel.
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New Driveway.
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New Walkway.
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Pool Deck.

Useful reading

TruBlue Total House Care Announces Carrie Coumbs as New Senior Strategic Advisor
The senior care veteran, whose career mission has been about trying to perfect the space of aging, brings over two decades of experience in all areas of the industry, from elder law to home health. TruBlue Total House Care, the franchise that provides subscription-based home maintenance and handyman services for seniors and families, looks to become an integral part of helping people live in worry-free homes. Now, with the senior population growing and the demand for home services skyrocketing post-COVID, TruBlue Total House Care is continuing to recruit qualified professionals onto the leadership team to help steer the brand in the right direction. The most recent addition, in a consultative role, is Carrie Coumbs, TruBlue’s new Senior Strategic Advisor. Coumbs brings an extensive and impressive background in the senior care space. For the last two decades, she has been a specialist in all areas of aging, working for some of the largest organizations within the senior care continuum. “My entire career has really been about trying to perfect the space of aging,” said Coumbs. “It is through that mission that I started to embrace connections with peripheral market supporters, whether it be rideshare companies, meal companies or, in the case of TruBlue, handyman companies. As a strategist in aging, it isn’t about what I can do, but about how I can make connections within the industry to better serve seniors.” Within the past year, Coumbs was able to connect TruBlue with The Helper Bees, bringing forth another strategic partnership in the Medicare Advantage space. That connection stuck with the TruBlue leadership and made Coumbs a “first call” when looking to add to the growth strategy ahead. “Sean Fitzgerald, the founder of TruBlue, reached out to me and asked if I knew anyone who would be interested in helping make the TruBlue brand more integral to the space of aging,” said Coumbs. “I said, ‘yes, tell me more, this really intrigues me personally.’” Right away, Coumbs says she could tell TruBlue was on the cutting-edge of an important change in the senior care industry. “The idea of home modification is not new; it is just new to aging,” she said. “It has been around for decades — childproofing the home, for example. When you are expecting a new child, you go through your home and try to make it a safer place for that child's development. Now, we are flipping it on its head and saying: how about all those aging seniors who need a safe and comfortable space? That is where TruBlue shines, as an opportunity not only for the franchisee that looks to serve this amazing generation but also an answer to all of the seniors worried about what is next for them.” Coumbs officially joined the TruBlue team as a Senior Strategic Advisor, in a consultative role, in July 2022 and says, moving forward, her mission with the company is three-tiered. “First, the majority of my skill-set is within post-acute care strategy and collaboration, engaging in new partnerships with senior care industry providers,” said Coumbs. “There are several providers that would benefit from partnering with TruBlue. TruBlue has been partnering with several senior care providers recently, and I want to continue that momentum, as well as bring forth new opportunities in the payer space, within seniors housing and much more.” Second, Coumbs says she hopes to ultimately support the TruBlue franchisees in areas that may have been obstacles previously. “From the very core, I too am an entrepreneur — I love the idea of franchise owners being in business for themselves while in the service of others,” she said. “Additionally, to have that entrepreneurial spirit wrapped around the space of aging just brings a smile to my face.” Lastly, Coumbs says she hopes to develop a better understanding of TruBlue’s core clientele and collect data that supports the plan for aging in place. “The beauty of TruBlue is that it recognizes that the senior has a vision for what they want: improving the home and making it supportive to aging in place, ultimately allowing for a better living experience.” Now, as awareness around the importance of aging in place continues to increase, TruBlue is set for massive growth. Since the start of 2022, TruBlue has added 10 new franchise locations, keeping the brand on pace to reach its goal of 100-plus locations by year’s end. Coumbs says she is excited to support the team and will help with additional expansion in every way possible. “I saw that TruBlue recently signed a franchise owner in the Gig Harbor, Washington market, which is where I have aging family members,” said Coumbs. “I can’t wait to put them to work for my family. As a busy professional in the space of aging, it is so great to know that they are just a phone call away and that my loved ones will be taken care of. If there are entrepreneurs on the fence, I would say: this is one of the most important franchise growth decisions out there right now. This is going to change the landscape of aging as we embrace seniors in their existing homes and help them stay there longer. I am excited to see what the future holds.” The initial investment to start a TruBlue Total House Care ranges from $65,000 to $91,000, and interested owners can visit www.trubluefranchise.com to learn more about franchise opportunities.
Senior with Handyman changing air filter
TruBlue offers many different types of services in effort to become your Total House Care Manager. We offer some of everything, traditional handyman services, and home maintenance, yard work and landscaping, house cleaning, senior based house updates and most excitingly subscription packages. Our subscription service, called House Care Plus, is completely customizable for your household and services occur monthly or quarterly. What is House Care Plus for Seniors? House Care Plus is exciting because it serves a unique need for our seniors and aging population who want to Age-in-Place but can no longer take care of the house like they used to. This includes routine maintenance such as climbing ladders to clean gutters, installing long term safety solutions like Grab Bars in the bathroom, and even performing safety assessments and modifications. We understand that there are many companies offering in-home care and companionship for seniors, but we wanted to address the concerns of the house. Why should I subscribe to House Care Plus for Seniors? It’s a perfect customizable solution for seniors and a piece of mind solution for their loved ones. Our TruPro handymen look out for potential safety hazards, and then take the appropriate steps to lessen the detrimental risk of falls and injuries, like loose cords and rugs. Our service is designed to prevent issues that can result from a house lacking in regular maintenance. At TruBlue, our home technicians are here to ensure you and your loved ones are properly taken care of and as safe as possible. How does it work? House Care Plus is fully customizable per each customer and their unique house and needs. We have two packages, monthly maintenance, and quarterly seasonal maintenance. Either package begins with a house assessment where your Total House Care Manager goes through your house much like a traditional inspector does. The assessment gives your house care manager a complete list of any and every different potential place for maintenance in your home. Your house care manager will then assess your house's individual needs and how they can customize your experience to benefit you the most. House Care Plus is perfect for Seniors and their families looking to prevent issues and reduce risk in the home through our Total House Care Managers. Not a senior? We have packages for young professionals and busy families. Whatever you may need, our team here at TruBlue will make sure your home is as safe and well-maintained as possible!
Image with 5 new TruBlue Owners.
TruBlue has seen some incredible growth the past Quarter and has welcomed many new owners into the TruBlue family.  Our new locations have sprawled all across the United States and have included locations as far west as Las Vegas all the way to east as Connecticut. The first location that our family is excited to welcome is Northwest Connecticut, which is owned and operated by Craig Henry.  Craig worked in the elevator industry for 20 years before opening his own business, and saw the need for a TruBlue in his area after suffering a fall while working.  Craig knew how difficult it was for him to get home maintenance services with a focus on installing safety measures and decided the best way to make sure others could get them is by opening his own TruBlue. The second location is our South Sound location located in Gig Harbor, Washington.  Nate Hokenson is the owner of this location and has always been one for helping others.  Nate also has a passion for home improvement projects that he took after his dad.  Nate, also struggled finding senior aligned companies to help his parents age in place, which is the main reason he decided to open his TruBlue. The third location is our West Las Vegas location, which is owned and operated by Federico Gonzalez.  Federico is a veteran, who recently separated from law enforcement to spend more time with his family.  He plans to continue to help benefit his community through TruBlue. Our fourth location that has recently opened is in Reno Nevada, owned and operated by Dustin and Ceanne Brashear.  Dustin managed and grew his family coffee business in Reno for the past few years and decided that he wanted to do something more hands-on, and our handyman service fits the bill! Lastly, our fifth and final location from this quarter is in Bedford, Pennsylvania.  The operator of this location is Sharon Reynolds, who has worked in healthcare prior to joining onboard with us. Her interest in helping people is an essential part of her life, and she’s excited to exercise this everyday by operating TruBlue in her community. As Q3 begins, we look forward to growing even further and bringing more and more new owners into our wonderful family here at TruBlue.

Careers with TruBlue

TruBlue
Maintenance

Home Services Technician - Handyman

Who Are We? TruBlue Total House Care is a Total Home Care services company dedicated to providing value and peace-of-mind to our customers. Our mission is to help people maintain the safety and value of their homes through home assessments and regular maintenance. We are se ...

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